Capture memories at more than 150 Virginia LOVEworks sprinkled throughout the state, perfect for a happy photo, whether you’re celebrating a romantic moment, group outing, or family fun. LOVEworks are a fun travel destination to include in a Virginia road trip or weekend getaway. These art pieces spell LOVE in giant letters, usually with a creative design that reflects the location. They offer a perfect photo opp as you explore new parts of the state, or celebrate a special occasion.
In 2019, the state is hosting special Summer of LOVE events to celebrate the 50th anniversary of the Virginia is for Lovers advertising campaign. Join the Summer of LOVE fun in Northern Virginia and throughout the state.
Where to Find Virginia LOVEworks
There are more than 150 Virginia LOVEworks sprinkled throughout the state, with new ones popping up all the time. The artworks always feature the word LOVE, and are often made with unusual materials that reflect the local setting.
Some Virginia LOVEworks are built to highlight their natural location. At Humpback Bridge, Virginia’s oldest covered bridge, the LOVEwork features a tree standing in for the letter V. At Montfair Resort in Crozet, you can take your photo with a 7 by 21 foot LOVE made from twigs and branches with a gorgeous Blue Ridge Mountain backdrop. Crozet is a fun town to include in a Charlottesville Virginia getaway.
Other LOVEworks reflect the special activities associated with the Virginia towns in which they reside. In Bristol, the birthplace of country music, a LOVEwork sculpture spells out LOVE with musical instruments. The LOVE sign in nearby Wytheville is pretty by day and night, when the letters are illuminated. These are just two of several creative LOVE signs you can visit on a road trip to Southwest Virginia.
The Waynesboro LOVEwork honors the town’s fishing traditions with a very creative set of LOVE letters. Waynesboro sits between Skyline Drive and the Blue Ridge Parkway, an excellent place to begin a Southern Shenandoah Valley road trip.
In Harrisonburg, a LOVEwork behind the Virginia Quilt Museum highlights four cultural themes of diversity, agriculture, recreation, and arts. Plan your visit with our complete guide to fun things to do in Harrisonburg VA.
Harrisonburg makes a wonderful base for exploring the Northern Shenandoah Valley.
Take a leisurely road trip to Virginia’s Northern Neck and you’ll encounter several LOVEworks, including one in Montross that honors the region’s watermen and wine. The Tides Inn occupies a beautiful waterfront setting and makes a great base for a Northern Neck getaway.
There are two LOVE signs with a beachy vibe on Virginia’s Eastern Shore. LOVE in Chincoteague is spelled out on giant white Adirondack chairs. The huge, climbable structure is ideal for families, groups, and couples. Further south, LOVE by the beach in Cape Charles Virginia honors the regions coastal traditions.
A Little Virginia LOVEwork History
The LOVE art started out as simple white letters that the Virginia Tourism Corporation could take around to Virginia Welcome Centers. The goal was to highlight Virginia as a family destination with love at the heart of every Virginia vacation. The signs also play off the extremely successful Virginia is for Lovers slogan, which is featured on the Welcome to Virginia signs installed around the state.
The program expanded when Virginia Tourism partnered with destinations around the state to create new Virginia LOVEworks. They even offers a program to reimburse approved new LOVEworks projects “to promote family-friendly vacation experiences in Virginia and the Virginia is for Lovers message.”
Groups can also rent a traveling version of the sign for special events. The traveling LOVE was stationed in front of the fountain at Reston Town Center during the World Police and Fire Games, and was a popular picture spot for athletes from all over the world.
LOVE in Northern Virginia
In 2019, a new Fairfax County piece joins the permanent Northern Virginia LOVEWorks in Loudoun and Prince William Counties. The new Fairfax County LOVEwork takes a Summer of Love tour, then finds a permanent home at the Workhouse Arts Center. The Loudoun County LOVEwork honors the wine region and is stationed next to the Depot in Purcellville. Prince William County has a huge LOVE sign mounted on a railroad car at the Manassas Railroad Depot. We’d love to see even more LOVE in Northern Virginia, maybe highlighting the explosion of craft breweries in the area.
The Purcellville sign is a clever collage highlighting Loudoun County as a DC wine destination. Include a photo of the art when you explore this lovely country town. Plan your visit with our complete guide: 8 Great Things to do in Purcellville Virginia. The small town is also an excellent destination for beer lovers exploring the LoCo Ale Trail.
Large letters and an open sky background at the Manassas LOVEwork are perfect for pictures. The letters are big enough to fit a couple or a group of kids in the O, and the raised train platform makes it easy to frame your photo with a bright blue sky. Old Town Manassas also makes a nice day trip or getaway from Washington DC.
If you take photos with a Virginia LOVEwork, you can share them on the Virginia is for Lovers Facebook page and with Visit Virginia on Twitter and Instagram. Be sure to include the hashtags #LOVEVA and #ShareWhatYouLove.
You can also show your Virginia love with fun logo gear: Virginia Gift Guide for Residents and Travelers Who LOVEVA
LOVEworks make a fun anniversary, Valentine’s Day, or family photo destination. If you’re looking for other picture-worthy places to celebrate, we’ve rounded up 21 romantic spots in Virginia and DC that are fun to visit all year round.
Have fun finding and celebrating at Virginia LOVEworks!
This article was published in 2017 and updated in 2019.